spacer_gif
nav1_home_offdividerlinenav1_wine_ondividerlinenav1_vineyards_offdividerlinenav1_getwines_offdividerlinenav1_about_offdividerlinenav1_blog_offdividerlinenav1_trade_offdividerlinenav1_ordering_off
spacer_gif
nav2_AboutUs_2nav2_spacernav2_AboutUs_2nav2_spacernav2_About_Press_onnav2_spacernav2_About_Press_onnav2_spacernav2_About_Press_onnav2_spacernav2_About_Press_on
spacer_gif
spacer_gif
hdr_Wines
spacer_giftransparent_gif
 

Tuesday, October 17, 2006

Non interventionist writing

Eric Asimov, of the New York Times, has a great blog entry about "non-interventionist" wine makers. From our perspective, the term has becoming marketing jargon. It reminds me of "Web 2.0" - another term that, at one point, meant something and now means nearly nothing.

Tracey and I have a hard time describing our wine making style. We make lots of decisions from pick date, to length of fermentation, to the amount of time spent in barrel and the final blend. Per Mr. Asimov, we intervene. We try to respect the ingredients. In our case, generally but not always, just grapes and sulfur.


This page is powered by Blogger. Isn't yours?

 

        Twitter Updates

            RSS         Twitter